Last month, JAMBAR brought the energy to two of Aspen Snowmass’s most iconic endurance events: the Audi Power of Four Trail Run and the Snowmass 50 Mountain Bike Race. With nearly 650 athletes combined, these races celebrated grit, community, and mountain-vanquishing performances—making it the perfect place for JAMBAR to show up and power the fun.
As the official energy bar of Aspen Snowmass, JAMBAR fueled trail runners and mountain bikers with organic, performance-ready nutrition built for high-altitude adventure. “JAMBAR is a natural fit for the athletes and active people who love our mountains,” said Michael Olenick, director of partnerships for Aspen Snowmass. “There’s a real authenticity to the brand, and every time the bars are handed out, we hear how delicious they are!”
The Audi Power of Four Trail Run brought out over 400 runners across a range of distances, from the family-friendly 10K and fast-paced 25K to the grueling 50K ultra and 50K relay options. The race’s title event - the 50K - challenged runners by traversing the four Aspen Snowmass mountains utilizing a mix of singletrack and dirt roads. The following weekend, the Snowmass 50 challenged 250 riders to two rugged laps of Snowmass’s finest singletrack—totaling 50 miles and nearly 8,000 feet of elevation gain.
As a sponsor, JAMBAR provided organic energy bars for all participants, keeping runners and riders energized before, during, and after their grueling climbs and descents. With altitudes topping 11,000 feet and course profiles packed with elevation gain, these events aren’t for the faint of heart—but JAMBAR was proud to be there to cheer on every determined athlete who took on the challenge. From Musical Mango to Chocolate Cha Cha, the bars found in JAMBAR’s tent were a welcome sight for athletes looking to refuel with something they could feel good about eating.
“It's always amazing to be in Aspen Snowmass, especially during the summer. And being at the start and finish lines, you really feel the buzz,” said Adam Smith of JAMBAR, who handed out bars and high-fives throughout the weekend. “Athletes were stoked to discover that JAMBAR is not only certified organic and all natural, but also tastes amazing and doesn’t melt or crumble—perfect for endurance sports in mountain conditions!”
JAMBAR’s partnership with Aspen Snowmass reflects a shared commitment to performance, passion, and purpose. As part of the Aspen Snowmass Endurance Series, these events highlighted elite and recreational athletes who thrive on adventure—and value the clean, plant-based nutrition delivered by JAMBAR.