Fueling the Trail Running Film Festival

Apr 28, 2026
Fueling the Trail Running Film Festival

Trail running is about more than the miles - it’s about the stories behind them. The Trail Running Film Festival brings those stories to life through a lineup of inspiring films created by talented filmmakers from around the world, and JAMBAR is proud to be part of the tour as an official sponsor.

At its core, the Trail Running Film Festival (TRFF) celebrates running as a universal way to explore both our individual and collective potential—and to chase some pretty wild dreams along the way. Through storytelling, filmmaker support, and community-driven events, the festival highlights what makes this sport so special: inclusivity, adventure, creativity, and a deep connection to the outdoors.

Now showing in cities around the world, the festival brings together a powerful lineup of films that capture the spirit of the sport – from big mountain efforts to personal stories of grit, growth, and everything in between. This year’s lineup includes seven short films showcased in the live reel, and, for the first time, three long-form films that will stream online in parallel with the festival’s global tour. 

Check out the schedule and see if it’s playing in your town. Screenings pop up at local run shops, community theaters, breweries – places where many runners already gather to plan their next adventure. And, if you want to bring the festival to your community? It’s not too late to sign up to host. It’s a great chance to gather your crew, meet new people, and inspire others to get out on the trails.

At many stops along the US tour, JAMBAR is fueling viewers with samples of their new real food JAMBAR Mini energy bars so runners can experience the delicious taste of our bars firsthand. Designed to deliver steady, reliable energy without artificial ingredients, JAMBARs are built for the demands of trail running from everyday training runs to long efforts in the backcountry.

“We created the Trail Running Film Festival to celebrate the people and stories that make this community so special,” said Mathias Eichler, Director and Executive Producer of the Film Festival. “Having JAMBAR involved—fueling athletes along the way—just makes it even better.”

Please Check out the tour schedule, find a stop near you, and join the fun!