What do Bears, Bobcats and Lumberjacks have in common? This season, they’ll all be fueled by JAMBARs! JAMBAR is now the official energy bar of the Big Sky Conference, bringing clean, organic energy to student-athletes, coaches, and fans during the 2025–26 season. Through this partnership, JAMBARs will be available at every Big Sky championship.
“As a lifelong runner and former college athlete, I know firsthand how nutrition contributes to peak performance,” says JAMBAR founder Jennifer Maxwell. “Our partnership with the Big Sky Conference is an exciting opportunity to fuel some of the country’s top student-athletes—and the fans cheering them on.”
The Big Sky is one of the most competitive and spirited conferences in NCAA Division I, home to more than 3,300 student-athletes who bring grit, passion, and dedication to every game, race, and match. The Big Sky Conference includes 11 full member schools: Eastern Washington, Idaho, Idaho State, Montana, Montana State, Northern Arizona, Northern Colorado, Portland State and Weber State.
“After sampling JAMBAR myself, I’m confident our student-athletes, coaches, and fans will enjoy JAMBARs just as much as the Big Sky team has at our office,” Big Sky Commissioner Tom Wistrcill said. “This partnership brings a high-quality nutritional option to our conference championships and supports the performance and well-being of everyone involved. JAMBAR’s commitment to health, sustainability, and community mirrors the values we strive to uphold in the Big Sky Conference.”
With a proud legacy of supporting athletes from the grassroots to the elite level, JAMBAR is honored to join the Big Sky Conference family. We look forward to a year filled with outstanding performances, unforgettable moments, and shared energy.