JAMBAR is thrilled to announce an exciting 3-year partnership with Aspen Snowmass, the renowned Colorado destination that hosts some of the most iconic skiing and snowboarding events in the world. This collaboration will see JAMBAR sampling at the base of Aspen Snowmass’s four mountain resorts on more than 16 days each season, bringing our certified organic energy bars to skiers, snowboarders, and visitors from around the globe. As part of this partnership, JAMBAR will also participate in several major winter and summer events hosted by Aspen Snowmass, further amplifying our mission to deliver balanced nutrition and clean energy to active individuals.
About Aspen Snowmass
Located in the heart of the Rocky Mountains, Aspen Snowmass is a premier, world-class destination for winter sports enthusiasts. With four iconic mountains—Aspen Mountain, Aspen Highlands, Buttermilk, and Snowmass—this resort offers some of the best skiing and snowboarding terrain in the world. Aspen Snowmass is also home to the legendary Winter X Games, an annual spectacle showcasing elite freeskiers and snowboarders as they push the boundaries of their sports.
JAMBAR to fuel Athletes at US Grand Prix
As part of our partnership, JAMBAR will be sampling at the upcoming Toyota US Grand Prix, happening January 28 to February 2, 2025. This event brings together the US Ski Team, pro freeskiers, and snowboarders for a week of thrilling competition. Visitors and athletes can enjoy JAMBARs as the perfect snack for staying energized on the slopes, thanks to their durable, non-crumbly texture and ability to withstand the elements without melting or freezing.
Other Aspen Snowmass Events Featuring JAMBAR
Our partnership also highlights four of Aspen Snowmass’s most celebrated annual events:
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Summit for Life: This uphill race sees over 300 athletes climbing 3,627 vertical feet to the top of Aspen Mountain to raise awareness for organ, eye, and tissue donation. Participants can hike, skin, or snowshoe their way up, culminating in a post-race celebration at the summit.
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Highlands Inferno: Hosted by the Aspen Highlands Ski Patrol, this race challenges athletes to conquer the steep terrain of Aspen Highlands, including the legendary Highland Bowl. With its 12,392-foot summit and 270-acre powder playground, the bowl is a must-visit for dedicated skiers.
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Battle in the Bowl: This competition takes place on the demanding slopes of the Highland Bowl, where skiers race through its steep and rugged terrain. It’s the ultimate test of skill, endurance, and determination.
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Audi Power of Four Race Series: A premier endurance race series, the Audi Power of Four takes competitors across all four Aspen Snowmass mountains, offering a thrilling challenge for both elite and recreational athletes.
Why JAMBAR is the Perfect Mountain Snack
Based in Northern California, JAMBAR is committed to creating delicious, certified organic energy bars for active people, athletes, and everyday snackers seeking quick, nutritious energy. Formulated by Jennifer Maxwell—food scientist, long-distance runner, mom, and founder of JAMBAR—our bars are packed with whole-food ingredients, provide complete protein, and optimal nutrition. Designed to withstand the rigors of outdoor activities, JAMBARs don’t crumble, melt, or freeze, making them ideal for a day on the mountain.
“JAMBAR was made for everyone, including kids and adults,” says Jennifer Maxwell. “Using organic whole-food ingredients, produced without the use of toxic synthetic pesticides, I formulated JAMBARs to provide complete protein and optimal nutrition for weekend warriors and elite athletes alike. The brand partnership with Aspen Snowmass is certainly a summit in our company’s growth.”
Join Us at Aspen Snowmass
JAMBAR is proud to support this incredible partnership and looks forward to connecting with skiers, snowboarders, and mountain enthusiasts at Aspen Snowmass. If you're on the mountain and are in need of an energizing snack, JAMBAR is available for sale at Aspen Mountain, Aspen Highlands, Buttermilk, and Snowmass. See you on the mountain!