JAMBAR Partners with PENN ATHLETICS

Mar 13, 2025
JAMBAR Partners with PENN ATHLETICS

Go Quakers! JAMBAR is proud to be the Official Energy Bar of Penn Athletics and will be helping fuel student athletes at University of Pennsylvania. Our real food organic bars are a great source of energy for these college athletes who are training and competing at the highest level. And, we are thrilled to be part of the brand-new nutrition hub at Penn T House powered by Quaker Fuel offering the best in performance nutrition.

JAMBAR, founded by Jenny Maxwell, the original co-founder of PowerBar and former collegiate and competitive runner, is dedicated to providing high-quality nutrition for athletes and active individuals. Jenny's passion for running and all sports inspired JAMBAR's creation, and she continues to embody the brand's mission through her own running journey. Made with certified organic ingredients, JAMBARs offer 10 grams of protein, a good source of fiber, and no seed oils or processed sugars. The company thrives around athletics and also supports over 300 sporting events and programs annually in running, biking, basketball, football, soccer, golf, surfing, skiing, and snowboarding.

"We are excited to partner with Penn Athletics," said Maxwell. "It’s an incredible program and a natural partnership. Our great tasting energy bars are made with real food ingredients to help athletes perform at their best. As a former collegiate runner and college sports fan, I couldn't be more proud to support Penn."

This partnership aligns seamlessly with Penn Athletics' commitment to student-athlete nutrition through the newly launched T House powered by Quaker Fuel, a fueling station and community space for varsity athletes at Franklin Field. Student athletes can stop in daily for pre and post workout snacks and nutrition education. JAMBAR will be a regular specialty item, aimed at enhancing nutrition, improving performance, and promoting excitement around fueling. 

"We're extremely excited that after several years of sponsoring the Penn Relays, that JAMBAR has extended their support to Penn Athletics," said Alanna Wren, the T. Gibbs Kane, Jr. W'69 Director of Athletics and Recreation. "With the recently opened T House powered by Quaker Fuel, we look forward to proudly offering JAMBAR to fuel our Quakers."

This partnership was secured with JAMBAR by JMI Sports, the exclusive multimedia rights partner of Penn Athletics and The Penn Relays. 

The 129th Running of the Penn Relays will take place from April 24–26, 2025, at Franklin Field in Philadelphia. This historic event brings together athletes from high schools, colleges, and professional leagues for one of the world’s most prestigious track & field meets.