Oct 17, 2023

Marin County is considered one of the most bike-friendly places in the entire country, thanks in large part to the dedicated staff and volunteers at Marin County Bicycle Coalition (MCBC). Committed to making biking safe, fun and accessible, MCBC represents a broad constituency of bicyclists, including road enthusiasts, mountain bikers, commuters, cargo bike riders, families seeking car-free trips, active transportation advocates, and more.

In a location known as the birthplace of mountain biking, MCBC ensures that adventure-seekers can get their fix by establishing and maintaining strong relationships with land managers to expand trails access, as well as developing off-road educational and environmental stewardship projects. With its supporters, MCBC is working to get access to single-track on Mt. Tam for people who want to experience the beauty of the mountain on their bikes.

When it comes to promoting cycling as a safe and green mode of transportation, MCBC works with multiple partners to develop bike and pedestrian pathways, tunnels and bridges; and delivers on-road cycling instruction. Popular programs include family biking rodeos and E-bike Smart Marin for teens. Through Safe Routes to Schools - a program started in Marin County that is now nationwide – MCBC contracts with the Transportation Authority of Marin to educate children on safer ways to bike and walk in their neighborhoods.

In addition to its education and advocacy programs, MCBC hosts a number of well-loved rides and events that build community, including Bike to Work Day, Dirt Fondo, Adventure Revival, Biketoberfest and the Jane Fondo (check out our video interview with pro cyclist Ali Tetrick from the event!). JAMBARs have become a mainstay at these gatherings. “When riders come to our events or stop at fuel stations, their faces really light up when they see we have JAMBARs on hand,” said Tarrell Kullaway, MCBS executive director. “It’s awesome to be able to provide a nutritious, portable snack that tastes great and is made locally.”

When Jennifer Maxwell started JAMBAR, a central part of her motivation was to give back to local communities by donating 50% of the company’s net profits. MCBC was  one of our founding philanthropic partners, and they epitomize the incredible impact an organization can have on its community. We are proud to support their work, and love rolling with MCBC!

At last weekend's Biketoberfest, riders were not only treated to JAMBARs, 
but also to jazz and funk from JAMBAR founder Jenny Maxwell
and her band Good Karma. Listen here!