This winter, the mountains will come alive with music, movement, and the unmistakable energy of Subaru WinterFest. JAMBAR is excited to join the ride!
As the official energy bar partner for this iconic mountain tour, JAMBAR will fuel attendees at five of the most celebrated mountain destinations across the U.S. from January through March 2026, bringing organic energy and real-food performance to skiers, snowboarders, and music fans alike.
Subaru WinterFest, presented by Subaru of America and POWDR, blends live music, outdoor adventure, and community spirit into one unforgettable experience. With a lineup featuring artists like Shakey Graves, The 502s, The Last Revel, Susto Stringband, Horseshoes & Hand Grenades, Artikal Sound System and more, this year’s tour promises good vibes and great times at mountain destinations from Vermont to Oregon.
Fuel for the Festival
At each stop, WinterFest attendees can refuel with JAMBAR’s organic energy bars, made with real, whole-food ingredients—no seed oils, no highly processed sugars, and nothing artificial. Designed by athletes and crafted for adventure, JAMBARs are built to perform in mountain conditions: they won’t melt, crumble, or freeze, and they taste just as good at the summit as they do at the base.
“JAMBAR is a natural fit for WinterFest,” said Tyler Gobin, Account Manager at POWDR. “Our guests are outdoor enthusiasts who value wellness, sustainability, and community which are the same values JAMBAR was founded on. Their bars are not only delicious and functional but perfectly aligned with the energy of this event.”
Jennifer Maxwell, founder of JAMBAR, added, “WinterFest embodies two of my greatest passions—sports and music. There’s something special about being in the mountains, surrounded by people who love to move and celebrate life. JAMBAR was created to fuel those moments with clean, organic energy that performs as beautifully as the experiences themselves.”
JAMBAR’s presence at Subaru WinterFest will include sampling, and availability for purchase at most POWDR-owned resort retail locations. Whether guests are gearing up for the slopes or dancing après-ski, JAMBAR will be there to provide clean, organic energy every step of the way.
Music, Mountains, and Meaning
Beyond music and snow, WinterFest is an event that celebrates purpose-driven partnerships. Subaru’s Love Promise® and POWDR’s Play Forever commitments come together to support nonprofits including Operation Warm, SheJumps, and Wasatch Backcountry Rescue, emphasizing sustainability, inclusion, and community care.
For JAMBAR, a woman-owned, mission-driven company, the alignment is seamless. JAMBAR donates 50% of after-tax profits to nonprofits supporting music and active living, two themes that harmonize perfectly with WinterFest.
Where to Catch the Subaru WinterFest 2026 Tour
|
Date |
Resort |
Headline Artist |
|
Jan 30 – Feb 1 |
Killington Resort, VT |
Horseshoes and Hand Grenades |
|
Feb 20 – 22 |
Copper Mountain, CO |
The 502s |
|
Mar 6 – 8 |
Eldora Mountain, CO |
The Last Revel |
|
Mar 20 – 22 |
Snowbird, UT |
Artikal Sound System |
|
Mar 27 – 29 |
Mt. Bachelor, OR |
Shakey Graves |
Whether you’re chasing powder, catching a live set, or warming up by the fire pit, make sure to grab a JAMBAR and taste what clean energy feels like.