Behind the Scenes at The Running Event 2023

Dec 14, 2023

Last month, running store owners gathered in Austin for The Running Event, the premier trade show for specialty retailers. JAMBAR was there, helping fuel attendees as they checked out the latest running products and trends. A big thank you to our newest Jambassadors, power running couple Joe Klecker and Sage Hurta-Klecker, who were on hand at the JAMBAR booth to talk about nutrition and their training schedule for the 2024 Olympic Trials.

We sent JAMBAR Sales Manager Adam Smith out on the floor to scope what’s new.

Here are some of his favorites:

	Amphipod: A leader in runner safety and accessories, Amphipod has all the coolest gear to make you visible and safe out on the road or trail. Be seen and be safe with these awesome lighting accessories and incredibly useful running gadgets.
	BOCO: While sporting our new BOCO running hat (isn’t it cool?), I stopped by the BOCO booth for high fives all around. They stopped by our booth and were equally impressed with our award-winning energy bars. More high fives ensued. Thanks for the awesome hats, BOCO!
	Nike: To showcase its new Alphafly 3s, Nike brought out the man responsible for breaking the marathon world record in the shoes - Kelvin Kiptum of Kenya. He was joined by Nike project manager, Elliot Heath - an elite marathon runner himself. Catching up with Elliot afterwards, he let me try on the new Alphaflys, and boy, I may not run a 2:00:35 like Kelvin, but I sure felt like I could!
	Velous: Want the most comfortable recovery sandals on the market? After days standing at our booth, I sure did! Luckily, I didn't have to look far, as Velous was our friendly next-booth neighbor and provided our worn-out feet with ultra cushy and ergonomic slip-ons. As I type this, I’m wearing my Velous sandals - my new favorite home recovery footwear!
	PickleJuice: Get cramps? Get PickleJuice, now available in Chili Lime. PickleJuice is backed by science to help even the worst crampers cut the cramp and carry on. I’m stoked to try out this new flavor in the field and see how it works!