To celebrate its expansion into new stores and regions, JAMBAR kicked off a radio campaign featuring founder Jenny Maxwell. Starting this week, when you tune in to top radio stations in the Bay Area, Chicago and Massachusetts, you can hear Jenny talking about her nutritional philosophy and the organic, real-food ingredients found in JAMBARs.
In the San Francisco Bay area, home to JAMBAR, you can listen to the ads on top contemporary pop station Alice at 97.3 FM. Some of the California ads also include a special guest - JAMBAR ambassador, Alice Radio fave and Olympic Gold Medalist Jonny Moseley. In the spots, Jonny calls JAMBAR his “go-to snack on the mountain” and reveals his favorite flavor… Peanut Butter Malt Melody.
As more people look to cut down on highly processed ingredients and eat cleaner food, JAMBAR is expanding its distribution to meet the demand. Bars can now be found in more than 80 Jewel-Osco stores in the Chicago area, as well as 90 Shaw’s supermarkets in New England. Chicagoland residents can hear the ads on WUSN/US 99, while listeners in Massachusetts can tune in to WMJX/Magic 106.7.
No need to wait to enjoy the high energy ads - you can take a listen here ↓