For athletes, weekend warriors, and active people everywhere, fueling with clean, real food just got a bold new look. JAMBAR has unveiled fresh packaging that celebrates its roots in sports performance and nutrition, and its growing community of sports partners.
Athletes and active people have always been central to JAMBAR and its mission. When Jennifer Maxwell launched JAMBAR in 2021, it returned her to the category that she and her late husband Brian pioneered in 1985 when they created the original energy bar, PowerBar®. Jennifer crafted JAMBAR with a nutritional profile and commitment to real food that appeals to many athletes, who also appreciate that the bars don’t melt, crumble or freeze.
A Flavor for Every Athlete
Each JAMBAR flavor now has a new wrapper and packaging that champions a different sport:
-
Chocolate Cha Cha spotlights runners,
-
Peanut Butter Malt Medley celebrates cyclists,
-
Jammin’ Jazzleberry showcases skiers and snowboarders,
-
Musical Mango features soccer players, and
-
Tropical Trio shows surfers riding waves.
It’s a vibrant nod to the athletes who fuel with JAMBAR—on race day, in training, or just powering through everyday adventures.
Designed for Performance
JAMBARs contain certified organic, whole-food ingredients—ancient gluten-free grains, natural sweeteners, real fruit or premium chocolate—and pack 10g of high-quality protein. They’re built to perform without compromise: no artificial sweeteners, no sugar alcohols, and no fillers.
Jennifer, a lifelong runner and food scientist, sums it up best:
“So many active people—from weekend warriors to professional athletes—have told us JAMBAR is their go-to bar to fuel both performances and daily adventures. The new wrappers lean into our love of sports and our commitment to providing clean, real-food energy.”
Fueling Champions
JAMBAR partners with an incredible roster of professional athletes, including:
-
Running power couple Joe and Sage Hurta-Klecker,
-
Skier and Olympic Gold Medalist Jonny Moseley,
-
Cyclist and Gravel Hall of Fame rider Ali Tetrick,
-
Freestyle skier and downhill mountain bike racer Ryan McElmon, and
-
Runner and 2023 Stroller Mile World Record holder Neely Spence Gracey.
The company also sponsored Jimmy Conrad’s Kwik Goal FC at The Soccer Tournament in 2023 and 2024, and worked with pro surfer Tia Blanco to launch its Tropical Trio flavor in 2024.
JAMBAR can be found at hundreds of events and races across the country, and is the official energy bar of teams and organizations including:
-
Penn Athletics and Penn Relays and
-
More than 20 collegiate athletic departments, including University of Texas, University of California - Berkeley, and University of Richmond.
From the trails to the slopes to the soccer pitch, JAMBAR is proud to fuel athletes and active people with clean, real energy—now in a look that celebrates the sports they love best.